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Saturated Fact: Using Trademarks to Build Your Brand • The Toy Book
by Howard N. Aronson, managing partner, Lackenbach Siegel LLC Toy companies, like almost all consumer-oriented businesses, face an oversaturated market—or is it just saturated? A market is saturated when it is no longer generating new demand for certain products, whether as a result of increased competition, decreased need, or obsolescence. Consider water pistols, for example—a product that anyone …