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LeapFrog Builds on Its Product Line • The Toy Book
The Toy Book chats with Jennifer Eiselein, vice president of marketing and product development for VTech Electronics North America, about LeapFrog’s new LeapBuilders line. Toy Book: LeapFrog entered the construction aisle for the first time this year with LeapBuilders. What sparked the idea for the new line? What was it like transforming it from an idea …