theunfinishedlesson.com
What I Learnt From An IKEA Catalogue - The Unfinished Lesson
The new IKEA catalogue came several weeks ago. While we don't NEED new furniture right now, I like looking at how they set up the rooms for ideas of what we can do with our home. But, this time it was different. What if we could drastically change the reading behaviour of our clients with a shift in perspective for our studio-client communications?