thefashionplatemag.com
Book: A Celebration of 50 Years of the Pirelli Calendar ⋆ The Fashion Plate
The Pirelli Calendar began in 1964, when the Italian tire company’s execs latched on to the inherent marketing possibilities of that timeworn pairing—girls and cars! Its annual arrival rivaled only, perhaps, by the Sports Illustrated annual Swimsuit issue. Brazen, artful, naughty, titillating; relentlessly avant-garde; shamelessly provocative; mildly subliminal— the actual calendar was only everRead More