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Top PR Measurement Moment in Nigeria 2019 - TheCityPulseNews.com
The PR Measurement Moment in Nigeria, is an annual report that reflects the activities, engagement, education and growth that occur in the PR Measurement space in the Nigeria Market. The measurement and evaluation drive in the Nigeria space has been one that is rapidly evolving, and one of which P+ Measurement Services is at the forefront of pushing and educating its key sectors. To this end, the agency in the year 2019, embarked on a series of educational programs and events to sensitize key players in the various sectors on the acceptance and implementation of Measurement & Evaluation in a PR and Communications program. Below are the top remarkable measurement moments in Nigeria. – Public Relations Measurement awareness in Nigeria grew from 54 percent in 2018 to 65 percent in 2019, with 45 percent usage of PR Measurement and Evaluation. That is, there was a significant & positive shift in the adoption of Measurement and Evaluation amongst various sectors. – There was series of industry discourse on the essence of tackling Crisis Management with the right metrics and attitude which begins and ends with Measurement and Evaluation. It has already gained grounds on the international stage and gradually gaining ground in Nigeria. READ MORE: SKYE …