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Indie Authors Are Getting Clobbered by Big Name eBook Discounts - But Not For The Reason You Think | The Digital Reader
If you've been following ebook news over the past 6 months then you've noticed that ebook prices have tended to drop. In fact, the average prices of ebook bestseller lists have shown a fairly consistent downward trend for the past year as more and more titles exit agency price controls and enter the free market. Indie authors are beginning to notice, and one in particular blogged about it last week. That blog post crossed my desk yesterday, and while it's interesting and factually correct I don't the author reached a valid conclusion. Toby Neal wrote this over on her blog: The DOJ price-fixing case with Apple and the Big 5 publishers was settled awhile ago, but September was when Amazon began really discounting big name books. I get several email lists of discounted books daily in my inbox, and I’ve been agog to see big names like Janet Evanovich, Louise Perry, Michael Connelly, Patricia Cornwell and most recently, Donna Tartt’s Goldfinch, one of the Best Books of 2013, going for 2.99 or less. ... And in September, my sales went to half of what they’d been. They’ve stayed at half what they’d been in spite of doing active marketing, ads [...]