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The Impact of AI on Social Media Marketing
Marketing generally is impacted hugely by technological trends. This makes the field highly dynamic as the technology itself is improving at a breakneck pace. Only a few decades ago, terms like SEO and social media were not so widely in use. Makes one wonder what the world was like for marketers. They had to rely on traditional marketing methods like door to door, radio, and television- which somehow failed to reach a vast number of people. Technological advancements made the world we live in possible today. Marketers can now leverage on the opportunity provided by social media to reach a massive number of people.