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How to Make (Marketing) Magic » Sydney Campos
Unremarkable means nothing special, not particularly interesting or surprising. Advertising seeks to draw interest in products, people and services that lack magic on their own. That is the age-old question anyway, isn’t it? What does it take to create something that is truly magical on it’s own? The un-marketed, surprise-released Beyonce album (see: #obsession) comes … Continue reading How to Make (Marketing) Magic