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The MASN AT&T Fan Photo Flop or How NOT to Run a Social Media Campaign - Social Media, etc.
Social media has revolutionized the broadcast media industry. In the current age of DVR and Instawatch subscriptions, it allows shows to provide incentives to their fans to watch in realtime. It gives them the opportunity to use the energy of “super fans” as champions of the show. Bravo famously started the model but it’s spreading …