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ANALOGUE UPRISING. by Black Sheep Cycling
Rhys Newman and Julian Bleecker, two former chief designers at Nokia, have gone against every single universal pull for us to become more connected and more reliant on data. OMATA is a timepiece. Created by two cycling fanatics in a Venice, CA garage, OMATA encourages the rider to experience the ride, rather than get wrapped up in a sea of numbers. Black Sheep’s Creative Director, John Polson, sat down with Rhys Newman and Julian Bleecker, Founders of OMATA, to talk about life as a startup, the power of beautiful product design, and why sitting on a rooftop of an Airbnb can bring positive outcomes.