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Facing a changing consumer, Barnes & Noble College transforms stores into high-touch engagement points - STORES: NRF's Magazine
Just as millennials caused retailers to make dramatic shifts in how they operate, Generation Z will be no different, says Lisa Malat, chief operating officer of Barnes & Noble College. Broadly speaking, members of Gen Z were born around 1995 through 2012. The youngest are in elementary school while the oldest have graduated from college.Read More