stateofreform.com
Platform engages Medi-Cal members through culturally relevant texts - State of Reform
Blue Shield of California Promise Health Plan is finding success with Medi-Cal member engagement through the use of culturally relevant text messaging. The health plan is working in collaboration with health care engagement platform ConsejoSano to offer a messaging service — offered in 22 different languages — designed to engage Medi-Cal beneficiaries who might otherwise …