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What’s Your Company’s Facebook LPM (Likes per Million)? | Amy Spreeman Communications
via Booz & Comapny Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. by Nicholas Hodson, Umut Aytekin, and Jon Crawford Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations of financial …