spreemancommunications.com
What's your company's Facebook LPM (Likes per Million)? | Amy Spreeman Communications
Here’s another great way to gage your Brand Value via Booz & Co.: Every company can compare its brand value to that of its competitors based on a readily available scale: Facebook “likes,” adjusted for company revenue. Measuring brand value has always been something of a dark art. Marketers have experimented with many combinations …