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Spirit Holding and Cheersport Join the Varsity Family of Brands - Spirit Company
Memphis, Tenn., (December 28, 2012) Varsity and Spirit Holding have announced that they are merging, effective immediately. Based in Matthews, N.C., Spirit Holding is the parent company of CHEERSPORT, CheerLogistics and Universal Spirit, and hosts more than 30 competitions each year. CHEERSPORT’S signature Nationals event, held in Atlanta each February, is the single largest cheer …