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How to differentiate your brand? Part 1 - Soydanbay Consulting
Here is the news flash: Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. For instance, think about Harley Davidson (rebellious yet social.) Or Target (affordable yet chic.) Or Tesla (environmentally conscious yet … Continue reading How to differentiate your brand? Part 1 →