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What went wrong with brand Guadalajara? Part 4/4 - Soydanbay Consulting
This is the fourth instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalments here and here, and here.) Problem #6: Overlooking the change management side of the … Continue reading What went wrong with brand Guadalajara? Part 4/4 →