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Keys to successful place branding - Part 1 - Soydanbay Consulting
It has become a familiar narrative: A city, region or a country launches its new visual identity, only to learn that its habitants hate the logo’s guts. From Toronto to South Australia, and from Caribbeans to Latin America nobody seems to be happy with the brand that is supposed to represent them. Sadly, that has grown to be a … Continue reading Keys to successful place branding – Part 1 →