soydanbay.com
What do countries really mean when they say “We need a brand”? - Soydanbay Consulting
Meet Jose Filipe Torres, one of the best-known country branding practitioners in the world. We had an opportunity to pick his brain on the most pressing issues related to place branding. We asked, he answered. Candidly… This is the first installment of a three-article interview series with Jose Filipe Torres. Without further ado let’s turn … Continue reading What do countries really mean when they say “We need a brand”? →