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A Short Essay on Destination Branding - Soydanbay Consulting
Working with a destination is arguably the toughest brand assignment. Experts, such as Simon Anholt think that you cannot “brand” a place in the traditional sense of the word. As someone who got involved in a couple of place branding projects, I tend to agree. Here is why. Based on my personal experience, many branding projects … Continue reading A Short Essay on Destination Branding →