soydanbay.com
Branding Czech Republic Part 1 - Soydanbay Consulting
I have always thought that the most difficult branding projects are the place branding ones. As such, I have written quite a bit about the unique challenges of these beasts. The reality is, unfortunately, most of them are destined to fail and this is proven by hard data. Months ago, Czech Republic revealed its new … Continue reading Branding Czech Republic Part 1 →