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Why do place brands fail? The mistakes of the places. Part 2 - Soydanbay Consulting
Previously, we mentioned that 86% of place brands fail. Then, we first examined the mistakes that brand consultants commit. Today, we will talk about the other half of the equation: The errors that places make. This essay is the second installment of our three-article series. As always, let’s start by stating the obvious: a … Continue reading Why do place brands fail? The mistakes of the places. Part 2 →