soydanbay.com
Phonetic symbolism and naming - Soydanbay Consulting
Which one of the below shapes is booba and which one is kiki? http://parikalpakah.com/wp-content/uploads/2016/01/Memory_Box_9.png According to Wolfgang Köhler’s “booba/kiki effect” study, 95% to 98% of people choose “kiki” for the sharp, angular shape and “booba” (or “bouba”) for the soft, rounded shape. Interestingly, recent work by Daphne Maurer and colleagues has shown that even children … Continue reading Phonetic symbolism and naming →