Research on the wisdom of crowds: Making the bandwagon better | The Source | Washington University in St. Louis
Before customers jump on the bandwagon of online crowd information and buy a dinner, a book, or a movie ticket, suppose there were a way to make the bandwagon better? That’s the central question behind “Harnessing the Wisdom of Crowds,” a research paper co-authored by Washington University in St. Louis' Xing Huang and published in the journal Management Science.