WashU Expert: Experiences vs. ‘stuff’​ in gift-giving​​ | The Source | Washington University in St. Louis
​Joseph Goodman, PhD, associate professor of marketing at Olin Business School and Sarah Lim, doctoral student at Cornell University, say consumers tend to un​derestimate the experiential gift-giving advantage because they’re afraid they don’t know a person well enough to choose a more personal, preference-driven option.