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Change communications
Data and reason initiate most significant business changes, but it takes an emotional connection to carry them through to completion. Change typically begins when a set of experts analyze business performance and conclude that the organization needs to become more competitive, innovative, cost-effective, safe, quality-conscious, or customer oriented in some combination and order of priority. Leaders evaluate those needs and translate them into activities that introduce change to employees. In brief, companies use facts X to establish initiative Y in order to achieve result Z. The surprise in change management is how often we do the work of …