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The Cloverfield Paradox: How Cloverfield's marketing parallels the disappearance of mid-budget studio films - Set The Tape
You all know the tale by now. 3 July 2007, the opening day of Michael Bay’s hotly anticipated live-action Transformers adaptation. Cinemagoers across America were treated to a teaser trailer for a mysterious movie that ended with the decapitated head of the Statue of Liberty and the date “01-18-08.” No title, no plot, just the …