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Carrots and marketing to the poor | Sasha Dichter's Blog
Baby carrots aren’t actually “baby carrots.” They’re cut carrots that were originally “seconds,” carrots that were too small or deformed to meet supermarket standards. One day Mike Yorosek , a carrot grower, had the clever idea of peeling and cutting them, putting them in a bag, and seeing if they would sell. (“Bunny balls,” his … Continue reading Carrots and marketing to the poor