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Let's trade in these old stories | Sasha Dichter's Blog
Roll the tape from my childhood TV screen: image of a 4 year old Ethiopian girl, ribs visible, distended belly, flies on her face, and a voice over, “For just 50 cents a day, you can feed this child.” This story is emotional, concrete, personal…and effective. It accomplished its goal (getting people to donate). But … Continue reading Let’s trade in these old stories