What are your customers (donors) really buying? | Sasha Dichter's Blog
What are your customers buying? Seems obvious. People pay for the product. Or maybe they pay for the story and the product, or just the story. All true, but can you be more specific? I find myself on the Amtrak to Boston and keep asking myself why I chose this antiquated, a little bit slow, … Continue reading What are your customers (donors) really buying?
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