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Understanding the USP: What Makes Your Business Stand Out? [Branding Basics Series] - Sarah Flashing Creative + Consulting
When starting and running any business or organization, differentiating yourself from those similar to yours is essential for future growth, and frankly, even for short-term survival. For instance, if you are going to be one of 5 bakeries in a town of 25,000, you need to find a way to…