The Benefits of Converting a PDF to HTML | Meet Ryan Johnson
While browsing sites, you’ll frequently find PDF pages. This is an old trick that is used to avoid the hassle of writing a whole new page: just take the flyer, poster, report or piece of content that you already have and drop it into the site folder. Unfortunately, this is an outdated technique that can seriously harm your site’s ability to rank in searches, attract and maintain visitors and to achieve conversions.