ritsandcompany.com
Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research
The best way to understand what your users want is to watch what they do--and ask a lot of questions. Design ethnography I conduct fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, I learn their problems and pain points, which in turn