BUY UP Index Changes the Score for Women Consumers
Thanks to social media, consumers are able to reach out to brands and directly express their pleasure — or displeasure — with a company’s product. I frequently react to advertisements that annoy my sensibilities via Twitter (I give shout outs, too!), using the hashtag #fem2. This summer’s Schick ad, with three bikini-clad young women standing behind bush-type trees in front of their pubic area, irritated me to no end.
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