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let the anti alternative rumors begin - RadioInsight Community
RadioInsight Community › Forums › Mid-Atlantic › Philadelphia › let the anti alternative rumors begin The login box issue should be resolved. If you are still having issues you can still use the alternate link, but please inform us so we can investigate. This topic contains 7 replies, has 8 voices, and was last updated by Mark 10 months, 3 weeks ago. Viewing 8 posts - 1 through 8 (of 8 total) Author Posts December 28, 2017 at 12:03 pm #179431 Joe 1045 dropped to a 3.0 for the first time in over 10 years, the almighty DE will start by saying Alternative doesn’t bill anything, its a dead format, nobody listens, yadda, yadda, yadda. Now we are going to hear, flip them to yet another urban product, how about gangster anti-cop rap cuts from NWA and Public Enemy non stop. I know a certain annoying mister know it all DE will be jumping for joy, I can hear it now, I told you so…. December 28, 2017 at 2:25 pm #179434 CoryMember The only advertisers that look at the December/Holiday book are the ones for 101.1 and 96.5 I suppose if iHeart was especially impressed with the ratings/revenue for Christmas music, perhaps they could flip to a format that gels with Santa (doubt it in this case). Otherwise, any format decisions regarding WRFF will have NOTHING to do with this or the next book. December 28, 2017 at 4:15 pm #179439 homerjayParticipant Joe wrote: 1045 dropped to a 3.0 for the first time in over 10 years, the almighty DE will start by saying Alternative doesn’t bill anything, its a dead format, nobody listens, yadda, yadda, yadda. Now we are going to hear, flip them to yet another urban product, how about gangster anti-cop rap cuts from NWA and Public Enemy non stop. I know a certain annoying mister know it all DE will be jumping for joy, I can hear it now, I told you so…. Quote It doesn’t bill well. Facts are what they are. The rest of that rant is just absurd. December 29, 2017 at 3:08 am #179451 davideduardoParticipant Joe wrote: 1045 dropped to a 3.0 for the first time in over 10 years, the almighty DE will start by saying Alternative doesn’t bill anything, its a dead format, nobody listens, yadda, yadda, yadda. Now we are going to hear, flip them to yet another urban product, how about gangster anti-cop rap cuts from NWA and Public Enemy non stop. I know a certain annoying mister know it all DE will be jumping for joy, I can hear it now, I told you so…. Quote My only point is that WRFF is the lowest billing full signal FM in the market, and has a power ratio of 0.3, meaning that it only bills 30% of what it’s “fair share” of market revenues would be if it got the same revenue share as its average audience share. This has nothing to do with personal preferences, likes or dislikes. It’s a simple statement of fact. While the two LA alternative stations have great power ratios, the Philadelphia station has not gotten advertiser traction and underbills. As Cory said, the December and Holiday books are pretty much ignored because of the disruptive effect of holiday programming. December 29, 2017 at 4:15 pm #179465 Lance VentaParticipant So Joe is the name you’re using now? You’ve been making the same pro-Alternative/anti Hip-Hop posts with racist overtones on these boards with different names for nearly two decades now. WRFF’s ratings drop this month was due to Christmas Music. Happens every year. Just because something rates well, doesn’t mean it bills or vice versa. And why am I bothering trying to talk sense into someone who hasn’t learned in 20 years. Plus since personal attacks are a violation of our Community rules and Terms of Service, Bye… May 15, 2018 at 6:52 pm #182593 microphonemasterMember If they put me in charge I would create a unique rock format combining the AAA format of WXPN with with a clever 70’s 80’s rock mix. Send me a pm. I’ll accept 50k. June 6, 2018 at 12:09 pm #182780 neilraimoMember I would think a 70’s punk with 80’s alternative and 90’s grunge, plus todays new stuff would work well. 96.5 would be a good candidate for this type of renegade format. June 6, 2018 at 4:50 pm #182788 MarkParticipant And besides, NWA and Public Enemy broke up years ago. Neither one is a core artist at Chicago’s 104.3 JAMS or any other classic urban station. Author Posts Viewing 8 posts - 1 through 8 (of 8 total) You must be logged in to reply to this topic. Share this:TwitterFacebookLinkedInPinterestPrintEmailMorePocketTumblrReddit