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Why Relevance is Superior to Loyalty in Marketing - QOOBIX BLOG
Yes, relevance is superior to loyalty in Marketing! Traditionally, most marketers use rebates, rewards, giveaways, discounts, and bonuses as a customer retention strategy. But this approach has two main challenges – first of all, it is not cost effective and secondly, you could easily lose your relevance in the process. Business environment evolves As the … Why Relevance is Superior to Loyalty in Marketing Read More »