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It's Only Principle if it Costs You Money: Yeti Coolers - PWB Marketing Communications - Michigan Marketing Agency
Somewhere during my career I picked up the line, “It’s only principle if it costs you money”. As a brand strategist, I have to give Yeti Coolers props for standing up to the NRA. After notifying the organization that Yeti was discontinuing some outdated discounting programs – that included not only the NRA, but several …