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Nike State Aid case analysis: Would you pay $100 for a canvas sneaker designed the 20’s? (Where does the residual value for “Just Do it” and the ‘cool kids’ retro branding of All Stars belong?)
Nike’s internal Advertising, Marketing, and Promotion (AMP) services can be benchmarked to its 3rd party AMP providers. But by no means do the local NL AMP services rise to the level of Nike’s chi…