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Apologizing for “white” advertising - How to be Profitable and Moral
The CEO of my favorite outfitter, Mountain Equipment Co-op (MEC), recently posted an open letter on the company’s website, with the heading: “Do white people dominate the outdoors?” He was apologizing for MEC’s decades of advertising that has used mostly white models—because it doesn’t represent “the diversity of our 5 million members or of Canadians.” …