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POP Video: Airline's Surprise Gift to Passengers Becomes Guerilla Marketing Campaign. - POP GOES THE WEEK!!
How is this for cool? On Christmas Eve, 190 passengers were in the air instead of celebrating the coming holiday. But Spanair airline had a trick up their sleeves. With cameras rolling, those who arrived at baggage claim found more than their luggage at the gate… This will make me think twice before I decide …