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Pinterest Releasing New, Official iPad App and Web Design
You may recall redesigns of well-loved websites like Digg and Facebook in recent years, and in both cases the fallout was severe. Digg lost an estimated 26% of their traffic immediately following their overhaul while the addition of the timeline feature on Facebook was enough to prompt most users to speculate over why they had launched this unnecessary upgrade, while some simply referred to it as horrible. But while interest in Pinterest has definitely been on the rise over the last several months (they went from an estimated 10,000 users at the beginning of 2011 to 4.9 million monthly visitors in November of last year, a number that had climbed to 17.8 million by the end of February), it seems that the photo-sharing/social networking blitzkrieg has decided not to heed the foibles of fellow social media sites. They recently revealed that a makeover is in the works, and in the meantime, fans of the site can take their pinboards mobile thanks to a new app for the iPad. Those who enjoy apps like Instagram will find a lot more to love in Pinterest's contribution, especially if they are already familiar with the pinboard format featured on the website. This virtual extension for your favorite mobile iDevice (available on the iPhone and iPod Touch, as well) lets you take your interests mobile, meaning you can pin your pics on the go, making it easier than ever to capture the images that catch your eye and instantly pin them for appraisal. You can also like, comment, and repin other postings from your phone. And from the looks of it a lot of people are already on board and loving the application. iTunes lists ratings from over 200,000 users and the average is 4½ stars. That's pretty incredible, especially considering the app went live less than a month ago. So the app is awesome, delivering everything that users get on the site on a mobile platform. But will that success be mirrored in their upcoming revamp? Unfortunately, we won't know for a while. CEO and co-founder Ben Silbermann recently hit up trendy tech expo South by Southwest (or SXSW) to tout the redesign, but few details have been released. He did mention that new forms of discovery will be added to make it easier for users to follow favorite posters or find those with similar pinterests. And users may soon be able to pin videos from sites like Netflix and Hulu along with their pics. But those who are worried a major overhaul may ruin the simple and user-friendly design they currently adore will just have to sweat it out. Pinterest is keeping mum on specifics of the upcoming facelift and they don't even have a date pinned down (perhaps if they had a picture of a calendar?). This comes on the heels of the site's massive overnight success, which has led to a lot of buzz surrounding the use of the site for business purposes (as in, to reach it's largely female user base in a non-threatening way). So just about every savvy business owner (from New York delis to Boston bridal boutiques to San Luis Obispo Web Design firms) is eyeballing the site to see how this latest web trend can work to their advantage. With the mobile app in the can and free membership to the site, there's really no reason not to sign up and start pinning pics. But with a redesign on the way businesses would be wise not to pin all their hopes and dreams on the site in the process.