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Deliveroo is exiting the German market
UK on-demand food delivery startup Deliveroo is pulling the plug on its service in Germany. The startup expanded into the market more than four years ago. But in an email sent to users it writes that — “regrettably” — it will be exiting Germany on August 16. “This was not an easy decision and one we have not taken lightly,” it adds, saying its focus will be on “growing our operations in other markets around the world”. The company had already dialled back service in the market, shuttering services in a number of smaller German cities a year ago. At the time it said it would focus on Berlin, Munich, Cologne, Hamburg and Frankfurt. A spokesperson for Deliveroo confirmed it’s complete exit from Germany, emailing TechCrunch the following statement: We want to thank all of the riders and restaurants who worked with Deliveroo in Germany, as well our wonderful customers. It has been an honour to serve so many people amazing food from Germany’s many great restaurants and to work with so many brilliant, hard-working riders. We are grateful to our extremely talented employees for their commitment to bringing fantastic foods to people’s homes, and they will be supported in this period. Deliveroo will continue to grow and invest in markets across the world, seeking to become the world’s definitive food company. The spokesperson added that Deliveroo intends to refocus resources and investment to accelerate growth and expansion in other markets across Europe and APAC — without specifying exactly where it plans to focus. Support for riders and affected employees will include unknown levels of compensation and goodwill packages, according to information provided by Deliveroo. Update: The company has now provided more detail of the compensation, saying riders who have been active in the past 12 weeks will receive the following goodwill