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5 Critical Hiring Mistakes Employers Make
Finding top-tier talent is hard on a good day, but with unemployment in the US sitting under 4%, it’s even more challenging than ever. August 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Unemployment in the US is sitting under 4%, which means that human capital has become a scarce resource. As an employer, that means that you should be doing everything that you can to attract, develop and retain the best possible employees. There are many mistakes that employer make with hiring that are avoidable are avoidable. Avoid these five mistakes, and you’ll be on your way to finding the right people every time: 1. Avoid “Superstar” and “Ninja” job titles There is a trend towards companies trying to attract young talent by using job titles like “Ninja,” “Rockstar,”“Superstar” and “Guru” among others. While there is undoubtedly some merit to using these titles to outwardly identify that your workplace culture doesn’t take things too seriously, there are a few downsides. First, the job title doesn’t give any indication what the role is actually like. As an example, Microsoft has a “Viceroy of Galactic Research Excellence” which sounds fun but at a glance gives no impression of what they might do beyond research. Second, most people don’t search these words when looking for jobs and as such, using one won’t increase the number of people who see your job. In short, it simply confuses people! If you need a further reason to avoid these titles; research shows women, visible minorities and people over 40 are less likely to apply to jobs with these titles which cuts out a significant portion of the talent pool. Related: Hiring — 4 Ways Small Businesses Can Attract and Retain Young Talent 2. Stop ghosting candidates For the