Famous “Eat Popcorn”and “Drink Coca-Cola”subliminal messages - Peter Zapfella
Back in the late 1950’s it was widely reported that marketing guru James Vicary flashed “Eat Popcorn”and “Drink Coca-Cola” subliminal messages on single frames in a Fort Lee, New Jersey movie theatre in 1957. He claimed an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales in the cinema kiosk that night. The media loved … Continue reading "Famous “Eat Popcorn”and “Drink Coca-Cola”subliminal messages"