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Why Aer Lingus needs a Teddy Bear Strategy - padraicino
by Pádraic Gilligan, Managing Partner, SoolNua The awesome power of brands Volumes have been written about the emotional power of brands but brands connected with national identity can often go deeper, insinuating themselves, almost, into our very DNA. These brands can become powerful symbols and signifiers across the full spectrum of our humanity, connecting us... Read more »