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Yes, Most of Influencer Marketing is Fraudulent - Pesach "Pace" Lattin Fights Scammers
As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer marketing suffered from $1.3B in fraud in 2019. More than half of influencers in the UK had engaged in some sort of fraudulent activity, according to a recent study. Let that sink in — …