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FTC Issues Influencer Guidelines - Pesach "Pace" Lattin Fights Scammers
Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of the new guideline which outlines the marketing disclosure requirements by the Federal Trade Commission (FTC) highlights the growth. The latest guideline from the FTC comes after a similar effort in 2017. This time around, the new document lets …