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Half of All Influencer Marketing is Fraudulent - Pesach "Pace" Lattin
Influencer marketing through social media followings is attractive but increasingly perilous advertising terrain for corporate brands. Influencer fraud, including purchasing fake followers and creating fake personas, is expected to cost businesses $1.3 billion this year, according to new research from cybersecurity firm Cheq. And those are just the calculable costs of fake influencer marketing. “The …