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The California Privacy Act’s Impending Impact on Ad Tech - Pesach "Pace" Lattin
Passed in 2018, the California Consumer Privacy Act (the “Act”) has been the subject of consistent controversy, criticism from tech lobbyists and support from privacy advocates. It grants “consumers” various rights with regard to personal information held by a covered “business,” including the rights of notice, access, deletion, portability and reasonable security. It also requires …