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Bot Form Fills are Destroying Lead Generation Industry. What can Be Done? - Pesach "Pace" Lattin
Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets are growing, return on digital ad investment (ROI) is going in the opposite direction. What’s fueling the disconnect? According to the Association of National Advertisers, only 25% of all digital ad spend reaches …